About us

Harley Davidson Florence

From
1995

30+

Years
of Experience

    Welcome

    We’ve been selling Harley® motorcycles, repairing Harley® motorcycles, and having fun with Harley® motorcycles since 1995.

    Serving your passion for Harley-Davidson motorcycles for over 30 years comes naturally to us — it's our passion too.

    It all began in 1995, when a dream called Americana was born in the heart of Florence.

    Always a point of reference for fans of the legendary American two-wheeled icon, our Harley-Davidson dealership has stood out over the years for the passion and expertise of our entire team.

    In 2004, the exponential growth of a well-established company led to the transfer of the headquarters to the current address of Via Pratese 99, becoming Harley-Davidson® Speed ​​Shop Florence.

    In 2025, we celebrated 30 years of the road, passion, and freedom — a milestone that marks not only a history of success, but also a new beginning: we officially became part of the Autosas Family.

    This new synergy, fueled by the passion that has always guided us and by our long-standing experience in the Harley-Davidson world, will drive us toward new and exciting goals.

    RIDE FREE

    Satisfied Customers
    0 %
    Motorcycles sold
    0 +
    CUSTOMERS
    0 +
    RENTED MOTORCYCLES
    (to customers around the world)
    0 +
    Qualified Technicians

    Our Team

    What They Say about Us

    Harley-Davidson® Speed ​​Shop Florence Customers

    • I needed advice from the garage, and I must say they provided excellent support, as did the management and owner, who were all super helpful, kind, and above all professional. Thank you so much!
      Marcello C.
      Google Review
    • I went there today for the first time on the recommendation of a friend. I drove 380 km there and back, but it was worth it. Their expertise and courtesy are top notch. They don't make a fuss if you observe their work; in fact, they show you and explain in great detail what they're doing, and where they think something could be improved. They also let me test the new Street Glide 117. I'm not satisfied, more than that! Excellent!
      Stephen M.
      Google Review
    • If I go to them from Livorno for even a simple service, there's a reason! All (and I repeat, all) the staff are kind, welcoming, and professional. A place where you'd want to work. Well done!
      black crow
      Google Review
    • A well-stocked store for parts, accessories, clothing, and gadgets. A wide selection of vehicles. Five-star staff is a rare treat; I found them to be extremely kind and knowledgeable, and they responded promptly to every question. I saw exemplary workmanship with the utmost expertise.
      Federico C.
      Google Review
    Compare list 0
    REQUEST INFORMATION